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The F-Word

Will implementing a good information architecture destroy your Alexa rating? Mike Davidson has done a brief analysis of MySpace which basically shows that “Page Views” could be the new “Line Count” in stupid metrics.

I’ve often wondered if part of the attraction of MySpace is the air of “authenticity” conveyed by the hideously amateurish interface(s)? And now I can wonder how many marketers will take Davidson’s observations and perversely conclude that the more unnecessary page views they can get people to go through, the better. Usability be damned.

I already fret about what conclusions web site designers are likely to draw from the research that show that users scan web pages in an “F” pattern. Will we see a new crop of web site designs that look like this?

F


And will we adjust our scan pattern to this?

Not-F